Our Story - Handmade By Heroes

Our Story

The Heroes of America have given and sacrificed so much to ensure our Freedom. At HandmadebyHeroes.com, we want to help give back.

We hire US Veterans to make all of our Handmade Paracord products. 


The goal of HandmadebyHeroes.com is to employ US Veterans who have given so much for our Nation. But apart from providing employment, we also aim to give the Veterans working for us the opportunity to learn new skills and trades which can help them transition from the Military into the Civilian workforce, where they can find new jobs with their newly learned skills.

Not only do we want to provide training and skills, we also work towards creating a safe and stable environment where our Veterans can feel at home and be around other Veterans who have had similar experiences in the Military and may suffer from similar conditions such as PTSD & TBI which affect so many who have served.

We encourage those who work with us to come up and experiment with new product ideas which we can then offer to the public and to our supporters. We want our veterans to be part of the business and not just work for it. 

Our desired outcome is to be able to provide the following training and opportunities. Core training will be provided and then a chance for work experience in these areas:

  • Product Development
  • Customer Service
  • Sales
  • Stock Control
  • Back of House Production (Cutting)
  • Shipping
  • Website maintenance
  • Social Media Posting
  • Advertising

Additional training which will be available via our dedicated computer and online courses:

  • Photoshop
  • Microsoft Office


In 2014, we were selling paracord products via online marketing. When our supplier became unreliable, we searched for a new supplier. We were very excited when we found Commoneo Project who employed disabled US Veterans through their program in order to make paracord products. Commoneo Project became our supplier on October 2014. We decided that we would re-brand to reflect who was making our products and that is when HandmadebyHeroes.com was born.  We are very proud of the fact we were able to help so many people and make such an impact in their lives. Our focus changed from running a business to having a mission of helping as many Veterans as possible.

HandmadebyHeroes.com continues to work directly with the Veterans and give them the opportunity by being a part of the business rather than just an employee.

Over the next 6 months, we will be expanding HandmadeByHeroes.com, not only introducing more paracord products designed by our Veterans but also providing the training and opportunity to learn and implement much valued skills. 

We will also be opening our doors and expertise to other Veteran made products which have the same values and goals as our company.


Our Veterans come from many walks of life. What brings them together in a work environment is the fact that they have all served our nation and had similar experiences whilst deployed. Whether they have served in the USMC, Army or Airforce, they have made great sacrifices.

Many Veterans in our program are now studying to further their careers. Joe is studying business management and will soon be our general manager and another Joe is studying programming. 

Many of our Veterans suffer from combat-related injuries such as PTSD (Post Traumatic Stress Disorder), TBI (Traumatic Brain Injury), and physical injuries. Our goal at Handmadebyheroes.com is to create an environment and job security which helps them to overcome these injuries.  

The reason I came to Handmade by Heroes is I had to stop being a contractor due to health reasons. One of my soldiers that used to be in my squad told me about HBH. I am so grateful I found a place that allows me to work in a great environment at my own pace and is understanding to some of my disabilities I deal with as a Combat Veteran. I also am able to go to college to pursue my business degree. HBH also allowed me to do my internship there with them to complete my schooling. - Joe Barela

I was at loose ends, trying to find something to do with myself.  My brother-in-law heard about Handmade/Made By Heroes and put me in touch with the company.  I found myself enjoying myself with the work and the people I worked with and still do.  It’s been really fun. - Liz Smith

HBH made it easy for me to fit in with my type of disability. - Garret

 I saw the products online and read about the veterans that started Handmade By Heroes. There are many things I miss about the military and being a part of this organization, which provides a service and a tremendous product to veterans and others, brings so much of that back. Commonality, teamwork, patriotism, honor, loyalty. This is a special group with a wonderful passion for quality and craftsmanship. - Darren


HandmadeByHeroes.com holds a license to make and sell Officially Licensed Paracord Bracelets and Key Chains for the NFL, NHL and MLB through Aminco International Inc. We are in the process of obtaining NBA Licensure.

Our paracord bracelets and key chains with College Team emblems are CLPA (Collegiate Licensed Properties Association) Licensed also through Aminco International Inc. 


Our Veterans are the heart and soul behind HandmadebyHeroes.com. Veterans who are employed via HandmadebyHeroes.com are paid per piece that they make and have the opportunity to earn profit share from the revenue generated each financial year.

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